Flexible pricing plans for startup founders

A smarter way to invest in your brand.

When you’re building something remarkable from the ground up, your brand needs to work as hard as you do. But I know that in the early stages, balancing limited budgets with big ambitions can be tough.

That’s why I've introduced a more flexible way for startups to work with me on the Transformative Identity Programme allowing you get premium naming and brand identity services, but with a payment schedule that works for you.

Flexible payment options
I offer three ways to spread the cost of your project:

Option A: 50/50 Split
50% deposit upfront.
50% on final delivery.

A simple split that suits those with funds available but wanting to stagger payments slightly.


Option B: 3 x Milestone Payments
One-third upfront.
One-third on project completion.
One-third four weeks after completion.

Great for managing cash flow while still maintaining momentum.


Option C:  Deposit + 10-Month Payment Plan
20% commencement fee.
Remaining 80% of fee spread over ten monthly payments.
Example: £6,500 project = £1,300 deposit + 10 payments of £520.

This option gives you access to full strategic branding without putting pressure on your cash flow. This allows you to launch and use your new brand freely as soon as it’s completed (approx 12 weeks depending on scope), with the benefit of a longer term payment plan. The Identity Bureau retains ownership of the creative work until final payment is received, at which point full rights are transferred to you, as outlined in your project agreement form. Minimum qualifying spend £6,000.

Book a Discovery Call

Questions? Here are a few...

What is the Transformative Identity Programme?

The Transformative Identity Programme is a three-part brand development process designed to give startups and growing businesses a clear, competitive edge.

Whether you’re launching something new or rebranding an existing venture, the programme equips you with distinctive brand assets and a brand story you can stand behind.

Get the full breakdown of the Transformative Identity Programme here...

What does the programme consist of?

The Transformative Identity Programme (TIP) includes workshops, research, creative development and presentations. Depending on the scope of your project, you’ll receive a combination of the following deliverables:

Brand Strategy Workshop
Brand Messaging
Brand Naming
Brand Identity Design
Brand Activation Playbook

How long does it take?

Typically between eight and twelve weeks depending on the size of the organisation I'm working with and how many services are required.

I will provide an approximate timeline of the programme so you know what to expect over the time we are working together.

Do you work with clients outside of the UK?

Yes. I’ve worked with clients outside of the UK, and the entire programme can be delivered remotely.

I use video calls (e.g. Google Meet) for all workshops and presentations, and I’ll keep you in the loop throughout, just as I do with UK-based clients.

I've never worked with a brand agency before...

That’s completely fine. My process is collaborative and designed to put you at ease. We’ll talk about what your business means to you, what it should mean to others, and how we can shape your identity accordingly.

You’ll find the workshops interesting, thought-provoking, and highly practical.

Who will I be dealing with if I work with The Identity Bureau?

You’ll work directly with me, Ben. I’m a qualified brand designer and brand strategist, and I personally run every workshop, guide the naming process, and lead the design direction.

I only take on one or two clients at a time to give you my full attention throughout the process. None of the Transformative Identity Programme is outsourced.

I have a brand name already, can we still work together?

Absolutely. If you’re happy with your name, we can focus on developing your brand strategy, and/or visual identity, and Brand Activation Playbook. The programme is flexible depending on your needs.

Do you run trademark checks on the brand names? 

Yes. I partner with Brand Protect, intellectual property lawyers who conduct preliminary legal checks on the shortlisted names we develop.

They’ll flag potential risks so you can choose your final name with confidence. This service is included in your naming fee.

How much does it cost?

Each part of the TIP can be booked separately:

Brand Foundations Launchpad – From £1,800

Brand Naming – From £1,900

Brand Identity Design – From £3,500 

The full programme is £6,750, with longer term payment plans available for fees totalling £5,000 or more.

Do you offer payment plans?

Yes, I offer three flexible options to suit different budgets and cash flow:

Option A: 50/50 Split – 50% deposit upfront, 50% on final delivery.

Option B: 3 x Milestone Payments – One-third upfront, one-third on completion and one third four weeks after completion.

Option C:  20% commencement fee plus ten-month payment plan  – 20% commencement fee.
Remaining 80% of fee spread over ten monthly payments. For projects over £6,000.

If I pay over time, can I use the branding straight away or must I wait?

Yes. You can start using your brand identity as soon as the project is complete. That includes launching your website, updating your marketing, and showing the world your new look.

However, full ownership of the brand assets only transfers to you once your payment plan is fully complete.

I have a question that isn't answered here...

Please email studio@theidbureau.com and I'll do my best to answer...

What to expect when you work with me:

1. Book a Discovery Call *
* which simply means 'let's have a chat'
Have you got some ideas about your brand, or perhaps a few burning questions? 

Or, maybe you're raring to go and want to make that all-important first impression. Exciting times!

Why not book a Discovery Call with me and let's have a chat about what you have in mind?

You can tell me about your business and what you're looking to achieve, and I'll send you some info about how we can work together, what's involved, and what things typically cost.

It's surprising what you can cover in twenty minutes or so, and I'll always try to make the calls helpful, and answer any questions you have.

No obligation.
Totally free.
100% helpful.
Book a Discovery Call...
2. Develop a project proposal
If you like what you see, and the fit seems right in terms of budgets and timeframes, we can then discuss developing a project proposal.

We'll flesh out the things you need and want for your new brand, based on what we've talked about.

From here, I'll send you a project proposal and quote which you can sign and return to me if you want to move forward...
3. Collaborative Creation
Upon acceptance of the project proposal and quote, we can begin.

We will work together to realise your brand aspirations. We'll create your brand plan, and bring your brand identity to life, ready for you to show it to the world.

This strategic and creative stage allows for plenty of communication and feedback. I'll keep you informed as the work is created, presenting and refining based on your feedback along the way.
4. Launch your brand!
Once you have signed off on the work I create for you, you will be provided with all the deliverables as specified in your project scope.

As well as the usual logo files and assets you'll receive your Brand Activation Playbook, which is your 'go to' manual for getting your brand out there in the real world. The Brand Activation Playbook includes:

Brand messaging and tone-of-voice
Strapline and positioning statement
Customer and competitor analysis
Logo files and branded social media graphics
Brand guidelines (colours, fonts and best practice)
Best practice for social media posting
Recommended productivity software

Book a Discovery Call...
Ben Stanbury, owner of The Identity Bureau

Book a Discovery Call

Want to have a chat about your project? 
Got some branding related questions? 

Book a Discovery Call with me. It’s a chance to talk through where you are, what you’re building, and what you might need next.

Completely free.
100% helpful.
Reassuringly human.