A framework to help organise your approach to developing a brand name for your company. Use this document to create a naming brief before you begin the process of name generation.
Learn:
Tips to help you generate brand names.
How to sense check brand names.
How to get a great domain that isn't a .com
Updated for 2026.
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Brand strategy shouldn't be intimidating. Use this guide to ask yourself the right questions and create a brand plan before you develop your brand identity.
Understand:
The three pillars of a brands positioning.
How to develop your positioning statement.
The difference between brand distinction and differentiation (and why both matter).
Updated for 2026.
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This guide takes you through the basics of brand identity and provides examples of brands that use visual and verbal distinction to their advantage.
Find out:
The difference between 'identity' and 'brand'
How to approach colour and font choices.
The different kinds of logos.
Where to find design inspiration.
Updated for 2026.
Complete the form below to receive the ebook via email.
Enterprise Nation Adviser 2026 and Top 5 Marketing Specialist 2024
Ignite Creative Partner
See The Identity Bureau profile on Clutch
