A framework to help organise your approach to developing a brand name for your company. Use this document to create a naming brief before you begin the process of name generation.
Tips and exercises to help generate brand names.
How to sense check brand names.
How to present brand names to your colleagues.
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Brand strategy shouldn't be intimidating. Use this guide to ask yourself the right questions and create a brand plan before you develop your brand identity.
Understanding the pillars of your positioning.
How to develop your positioning statement.
The difference between brand distinction and differentiation.
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A guide to developing a consistent brand identity design.
The difference between 'brand' and 'branding'
What elements make up a brand identity?
How to approach colour, fonts and photography.
Eights kinds of logo and their differences explained.
How to create moodboards and brand guidelines.
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