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How to develop an irresistible brand name that your audience will love.

A framework to help organise your approach to developing a brand name for your business. Use this document to create a naming brief before you begin the process of name generation.

  • What makes a good brand name
  • Tips and exercises to help generate brand names
  • Brand name criteria checklist
  • How to present brand names to your colleagues
  • How (and when) to choose a domain name
  • What makes a good brand name
  • Tips and exercises to help generate brand names
  • Brand name criteria checklist
  • How to present brand names to your colleagues
  • How to choose a domain name

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