Developing an interesting and memorable brand name can be a difficult task and often, the sounds and the meaning behind names can be subjective for those hearing them. For this reason, it is useful to take a structured approach when developing a list of brand names for you to present to your colleagues.
Being clear on the ideas you want your brand name to convey, and the kinds of people you seek to attract are just some of the things that require clarity before you begin developing a brand name.
Brands shouldn't need to change their names often, but when they do, it's probably because they've found themselves in one of these six situations...