Notes from The Bureau | A monthly newsletter about naming and branding for business owners

Monthly insight and articles on naming and branding for business owners, delivered directly to your inbox. Essential reading for start-ups and rebranders.

Some of our recent articles...

What to do when your .com domain name isn’t available (and why it doesn’t matter).

Don't let the lack of an available domain name sway your decisions when naming your business. Try some of these work-arounds to land on a brilliant domain name that can truly enhance your brand!

Your brand name ideas should meet these 12 naming criteria.

Developing an interesting and memorable brand name can be a difficult task and often, the sounds and the meaning behind names can be subjective for those hearing them. For this reason, it is useful to take a structured approach when developing a list of brand names for you to present to your colleagues.

Questions to ask yourself before developing a brand name

Being clear on the ideas you want your brand name to convey, and the kinds of people you seek to attract are just some of the things that require clarity before you begin developing a brand name.

Topics and articles...

  • Your name is a vessel to carry your brand forward: How to name it the right way...
  • How and when to choose a domain name
  • Promises, propositions, straplines and statements: Demystifying brand messages...
  • 12 point naming criteria checklist