Menticulture Magazine

Naming, branding and editorial design for a new arts and culture magazine launching in Chelmsford, Essex.

Client feedback

"For the past seven years I've heard Chelmsford's creative community call for stronger marketing support of its arts and culture scene. Menticulture Magazine answers that call, cutting through the digital noise with beautiful print and authentic editorial that champions grassroots creativity".

What we did

Naming

Branding

Editorial Design

Sector

Publishing

Location

Chelmsford, UK

Naming, branding and editorial design for a new arts and culture magazine launching in Chelmsford, Essex.

Overview

Menticulture is a newly launched magazine in Chelmsford, Essex that supports the Ignite Network Cultural Partners and its members. Each bi-monthly issue will showcase a selection of Chelmsford based artists, writers, entrepreneurs and musicians, as well as promoting upcoming events on note in the city.
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Objectives

The magazine serves to fill a gap in that market by providing a tactile 'hands on' guide to cultural events, and artistic output by members of the Ignite Network. The Identity Bureau was tasked with naming, branding and designing the first issue of Menticulture, as well as subsequent issues going to press in 2025.

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Results

The word ‘menticulture’ means the exercise and cultivation of the mind. Art often involves expressing ideas, emotions, and concepts that require a deep engagement of the mind’s creative faculties, and therefore, cultivating creativity through artistic practices is a direct form of menticulture.

The magazine is printed in a single colour plus black on a risograph printer for a tactile feel, and has no digital companion (other than an instagram profile).

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"For the past seven years I've heard Chelmsford's creative community call for stronger marketing support of its arts and culture scene. Menticulture Magazine answers that call, cutting through the digital noise with beautiful print and authentic editorial that champions grassroots creativity".

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