Professional Naming and Brand Identity Design

The Identity Bureau helps businesses achieve true distinction with expertly crafted brand names and visual identities.

As a modern business owner, you understand that well executed and distinctive branding is not optional.

You can't afford to be ignored.  

My clients work with me because they believe in the same principles that guide my agency.
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They believe a distinctive brand is not an ‘optional extra’ or a ‘nice to have’. It’s an imperative asset in a world where competition is often global and consumers have an abundance of choice.
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In short, if you don’t proactively influence how you want your brand to be perceived, your competition will gladly do that for you.

My brand identity design and brand naming services complement each other.

My intention is to positively influence the perception of your brand in the minds of your customers.

Underpinned by strategy and delivered with guidance, I create names and visual identities that will make you fall in love with your brand, right before your customers do the same.

Book a Discovery Call...

Selected work

See all projects

Menticulture Magazine

Naming, branding and editorial design for a new arts and culture magazine launching in Chelmsford, Essex.

Auto Classica

A re-brand for one of the UK's fastest growing, high-end car storage companies.

Workwell International

Combining two brand identities as 6CATS International rebrands to Workwell International.

Justin Walton

Brand strategy, messaging and identity design for Justin Walton, an executive and financial coach based in Essex and London.

The Transformative Identity Programme

Are you ready for your brand to be noticed, admired and remembered?

The Transformative Identity Programme is a four-stage branding process developed for start-ups, growing businesses and rebranding businesses.

You can choose which of the four services you require depending on where you are on your business journey.  

1

Brand Foundations Workshop

From £1,250

Turning complex strategy into crystal-clear insight.

Delivered in house, or remotely, this two hour Brand Foundations workshop will provide clarity on your business’ purpose, personality and positioning. We will discuss how you want your business to be perceived and create a strategic foundation on which to build your future brand.

Agenda:
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Internal Brand
Brand mission
Brand vision
Brand values
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Positioning
Positioning exercises
Customer personas
Competitor analysis
Differentiation vs. distinction
Past, present, future exercises
Industry perceptions
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Brand Personality
Audience needs
How does your brand present?
Brand personality traits
Understanding Tone of Voice and Tonal values

Positioning Statement
Developing and supply of you brands written positioning statement

Visual Direction
Development of visual moodboard to inspire future brand identity design

2

Brand Messaging Package

From £1,250

Foundational brand statements that both anchor and steer your business.

Your brand messaging is the foundation of your business’s identity and purpose, providing clarity and alignment for both your team and your audience. A well-defined framework keeps your business authentic, consistent, and future-focused, acting as a compass for decision-making, communication, and growth.
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This bolt-on package builds on the insights from your brand strategy workshop, ensuring your messaging is firmly grounded in your brand’s positioning, audience, and goals. It delivers a set of carefully crafted brand statements, including:

Brand Values: The principles that underpin your business decisions and guide your culture.

‍Mission Statement: What your business strives to achieve daily.

‍Vision Statement: Your long-term aspirations and the impact you aim to make.

‍Strapline Development: A memorable and concise expression of your brand essence.

‍Tonal Values: Guidelines for consistent brand communication, ensuring every touchpoint feels authentic and on-brand.

‍Key Messaging Pillars: Three to five high-level themes that communicate your brand’s value and differentiators to various audiences, serving as the backbone of marketing and PR efforts.

3

Brand Naming

From £1,750

Brand names that are memorable, pique interest, and above all, sound great...

Together we’ll craft a brand name that is both irresistible and unforgettable to your audience. My brand naming service includes a naming workshop and brief creation, a provision of ten shortlisted names and preliminary legal checks, allowing you to make informed decisions on your chosen names.

Deliverables:
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Brand naming workshop and brief creation (approx 90 mins in person or online)
Brand name ideation by The Identity Bureau
Supply of short-listed brand names (up to 10)
Domain name availability guidance on short-listed names
Preliminary legal checks on short-listed names by our legal partner BrandProtect
Checked brand names presented with ‘red, amber, green’ traffic light advice

4

Brand Identity Design

From £3,500

Your strategy made visible through a unique and distinctive brand identity design.

The culmination of your strategic work; a brand identity designed specifically to create an emotional connection with your intended audience. As qualified Graphic Designers, any brand design undertaken by The Identity Bureau is entirely bespoke and done from scratch, based on the findings and research from the Brand Strategy Workshop.

Deliverables:
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Visual Identity Development A carefully researched and designed brand identity ensures your business resonates with your audience. Design and testing underpins every element—from logos to color palettes—building trust, recognition, and credibility. If applicable your brand identity design will follow on from the brand naming undertaken in stage two.

Identity Design Presentation An online presentation of your brand identity concepts for your consideration. You will be shown your brand concepts in a 'real world' context so you can see how your brand may look in practice. The presentation is an opportunity for feedback and refinement before your visual identity is finalised.
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Visual Identity Asset Suite
Logo files supplied in digital formats
Colour pallets
Typographic recommendations
Additional illustrations and patterns
Photographic tone of voice advice
3 x social media page graphics
Comprehensive brand guidlelines for internal marketers

Optional ‘on brand’ Canva templates so you and your team can easily create branded visuals in house.

A 50% commencement fee is required on all services.
Payment terms available on services combinations over the value of £5,000.
Typical timeframes three to twelve weeks depending on project scope.

Who I work with

Start-ups

You're starting a new business and looking for naming and branding to stake your position in the marketplace.

You want to launch your brand strategically into the hearts and minds of those who need to see it.

Growing businesses

You've been in business for one to three years, growing a team and earning a great reputation.

The time is right to invest in a brand identity that truly reflects the business you have become in order to propel your business forward.

Rebranding businesses

You've been in business for several years and your old branding no longer reflects the business you run. It is tired, inconsistent and does not stand up to the competition.

You recognise the need for change.

Marc De'ath

Chelmsford City Council

“For the past seven years I've heard Chelmsford's creative community call for stronger marketing support of its arts and culture scene.  Menticulture Magazine answers that call, cutting through the digital noise with beautiful print and authentic editorial that champions grassroots creativity.”.

Alex Pietrasiuk

Kinline CPAs

"By the end of the project, we had an accounting firm brand that we could not be more proud of… Ben could not have been easier to work with".

Nick Pauley

Auto Classica

"The new brand identity design has been exceptionally well-received... Ben's researched-focussed approach got to the root of the issues... delivering what the business truly needed, not just what we thought we wanted".

Jordan French

Jordan French

St. George Property Group

"We instantly liked Ben and his approach to our goal. He explained everything clearly and ... the finished product was everything and more than what we could have imagined".

Stefanie Cook

Workwell International

“Ben delivered on our brief perfectly, preserving the highly recognised identity that our brand is so well known for, while combining it tastefully with our new parent company brand. It is working exactly as we had hoped”.

Louise Burmeister

Canine Genetics Centre

“We had a requirement to rebrand the Canine Genetics Centre... Ben worked to produce something memorable and vibrant, that has been extremely well received. Our new identity not only differentiates us from our peers but reflects our passion for dogs and the work we do".

Jim Clark

Numerity

“Ben was a pleasure to work with… A year later, we are still getting compliments about our logo and website. Ben took a personal approach and we felt like more than just a client".

Wendy Walton

Wendy Walton Executive Coaching

“I thoroughly enjoyed working with Ben. He explained things clearly and listened carefully to what I wanted as well as managing expectations. He challenged my thinking but also listened to my feedback. My clients really like my new branding and website".

Rob Brown

Rob Brown

Accounting Influencers Roundtable

"Quality design work and insightful insights on brand strategy for professional firms. Ben Stanbury is extremely professional, responsive and great to work with!".

Meet your brand partner...

All flesh, blood and creative brains...

Hello I’m Ben. a trained graphic designer and brand strategist. I enjoy writing and naming, and these are the reasons I started The Identity Bureau.

I believe that for brands to truly make a connection with the people they are trying to serve, they need to be created by people.

Brand identities are created through collaboration and conversation, they require strategy, process and understanding. That's why they cost money and take time. That's why they can't be picked off a shelf, or whipped up in minutes.
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If your brand has a story to tell and an impression to make, then you're in the right place...

When you work with me I’ll steer you through a strategic process to determine how you want your company to be perceived and then, together, we’ll take the steps to create that perception.

"How lucky were we to find Ben? The reaction to our rebrand was extraordinary...  We have had so much positive feedback"

Michelle Reilly - 6CATS International

I'm here for the perceptions shifters, the outside-thinkers, and the firms that don't want to look like the other firms...

And you're not here for a cheap fix. You're aware of the stakes and true cost of brand mediocracy.
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So, welcome then to The Identity Bureau, a small naming and branding agency for start-ups and businesses that want to be seen among the unremarkable.

Are you ready for your brand to be noticed, admired and remembered? Make yourself known at The Identity Bureau...

Book a Discovery Call...
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